When people see the colorful balloon garlands, the glowing marquee letters, or the joyful deliveries that leave our shop, they often see the finished product, the sparkle, the beauty, the celebration. What they don’t always see is the years of work, dedication, and passion it took to get here.
I’ve spent years studying design, building experience in interior design, and refining my eye for detail to create environments that don’t just decorate a space...they transform it! My background is not in a hobby or a weekend side gig. This is my career, my calling, and my craft. Every installation is backed by formal training, years of hands-on event work, and countless hours perfecting the art of celebration.
A Business Built from the Ground Up
Salem Balloons and Flowers is more than a business name. It’s a dream that I’ve poured my heart into day after day, year after year.
Starting from scratch wasn’t easy. I worked long nights, made sacrifices, and pushed through challenges that most people never see. But I never gave up, because I believe deeply in what I do: creating happiness and making moments unforgettable.
This isn’t just décor, it’s storytelling with balloons, flowers, and design. Whether it’s a wedding, a baby shower, a quinceañera, or a surprise birthday bouquet, I know these are the milestones that people will look back on for the rest of their lives. That’s why every project matters so much to me.
Why I Don’t Sell Sad Stories
In today’s world, it sometimes feels like businesses are expected to share their struggles as a marketing hook to lean on pity or hardship as a way of connecting with customers. And while I have my own challenges (like anyone building a small business from the ground up), I’ve chosen a different path.
For me, the story isn’t about hardship. The story is about joy. My clients don’t need to feel sorry for me to value my work. They can see my dedication in the details, my professionalism in how I show up, and my heart in the happiness their events radiate. I believe that the true “hook” is the fruit of my labor: the smiles, the tears of joy, and the memories created.
Bringing Happiness, Not Manipulation
When you choose Salem Balloons and Flowers, you’re choosing more than a decorator; you’re choosing someone who has dedicated her life to creating spaces of happiness and celebration. My goal has never been to manipulate people with sad stories, but to uplift them with meaningful ones. To show that hard work, passion, and a love for design can come together to make moments magical.
Every balloon, every flower, every glowing marquee letter is a reminder that beauty doesn’t come from shortcuts or gimmicks; it comes from care, from love, and from believing in the power of celebration and togetherness.
And that’s what I will always bring to your doorstep: a hardworking woman, a family-owned business, and a heart that beats for joy.
let's celebrate together!
Love,
Ester.
